DOPE Featurette #1: Ryan & Adam Goldston, founders and owners of Athletic Propulsion Labs
Anyone who knows me, knows my physical preferences for men are:
- strong features (someone once characterized my facial preference as “square”)
- tall (5’11” and above)
- muscular/toned/generally in shape
- good teeth, nice smile
- large hands
- groomed scruff
Now look at the photo…
Ok, no. But seriously. These twins bros are pretty cool.
First off, they are USC Alums. Class of 2009. Adam (on the right) graduated from the (now) Dornsife College of Letters Arts and Sciences and his twin brother Ryan (left) graduated from the Marshall School of Business. Major points there already but maybe i’m just the slightest bit biased…
Adam and Ryan are the owners of Athletic Propulsion Labs. Having extensive athletic experience as basketball players in HS and at USC, their shoe idea stemmed from their yearning to have more “bounce”. Standing at 5’11” they felt what many of their shorter athletic counterparts felt on the court…the need for lift.
The brothers began laying the groundwork for what would be APL in 2007 but they began their shoe journey much earlier than that. In 1991, their father - then CMO for L.A. Gear- brought home prototype pairs of the L.A. Gear Lights for the boys. Their experience with the first prototypes actually led designers to change the light pods from the back of the shoes to the sides.
Remember those L.A. Gear Lights?!? I had a pair in elementary school and I can still remember chasing classmates around the gym floor in the dark who also donned the light up shoes. I was so sad when they broke. So sad.
From 2007-2009 the brothers perfected their business plan and began working on prototypes with help form their Dad and shoe industry vets. They officially founded their business in March of 2009, just months before graduating.
As of now, the shoe toting duo are working on Men’s basketball shoes designed to give players a significant boost in vertical leap ( a reported 3.5” increase). As for expansion, plans are already in place to debut a running line sometime this year.
As an added note, in 2010 the NBA banned use of APLs product for the ‘10-‘11 season citing that it gives players and “undue competitive advantage.”
After looking through their product on the APL site I feel that they are lacking in the aesthetic design area. I’m a sneaker junkie myself and have an eye for great looking shoes. I understand that their brand is built on the platform of advanced technology but they should not have to sacrifice design for great tech. In fact, if memory serves me right, I know of a fellow ‘SC Alum who wants to get into the fashion world through shoe design…
Maybe their Beverly Hills office needs an intern?
Kudos to this dashing duo. I’m excited to see where they take their company next.
Source: USC News